Best Practices For Creating A Web Story In 2023

A story is a collection of text, images, audio, and video clips that can be played in order. The user can choose to tap or swipe from one slide or story to the next.

After Instagram Stories became popular, Google released Web Stories, which stands out much more than its closest competitor. If you’ve used Instagram stories, you know that Google has thought of everything and made sure that users’ stories aren’t locked in any platform that can be accessed only after logging in, nor are they removed after 24 hours.

So, this is only the start. Google has made sure that all stories can be seen on its new platform, “Google Discover.” This platform is currently available in India, the United States, and Brazil, but it will likely be available in more countries very soon.

Google makes sure that Web Stories get special attention and that your site and stories are more visible on Google properties without you having to pay a lot of money. This is where Storymics Web Story & Content Platform makes this journey even easier.

Storymics is one such platform where anyone can open a free account and start creating eye-catching visual narratives of ‘web stories’ immediately. Your Stories Page on Storymics as well as stories can be shared freely, embedded on any website easily, and added to Google’s index.

Storymics offers content hosting for serious story writers and bloggers, where your Web Story page can be mapped to your website, thereby directing all the traffic your story gets to your own site.

A Web Story is meant to both entertain and teach its readers. It needs to be informative, but it also needs to be relevant and easy for the reader to understand. Here are some things you should think about when creating a Web Story.

Give the reader information that is useful to them and gets their attention. Keep up with the latest developments around the world, but pick a topic that will really strike a chord with your audience.

The information you provide should be beneficial to the reader. They should learn something and leave the story with a better understanding of the subject at hand.

Web Stories should be short and to the point. One of the pros and cons of a Web Story is that it gives you a fixed amount of space to work with. This means that your content needs to be as short and to the point as possible.

Enhance your stories with video. Platforms like TikTok and features like Instagram Reels have pushed people to watch more and more short-form video content online. With video, you can tell a more compelling and comprehensive story in a shorter amount of time than you could with just a few lines of text. 

First-person storytelling. First-person narratives work best on video and create an emotional connection with the audience. It is a fantastic way to share opinions, facts, commentary, and even user-generated content.

Add fun elements. Adding animation, infographics, polls, and quizzes to your stories can make them more interesting and fun. They are easy to use and a quick and easy way to make content, and they have a lot of benefits.

To get your Web Story noticed and ranked, you must employ sound SEO techniques, just as you would with other content and images. Here are some SEO recommendations for creating successful Web Stories.

Keep your title short and sweet. Long titles can put people off. Google’s best practises say that title lengths should be no longer than 70 characters.

Make your Web Story easy to discover by adding it to your site. Why let a great piece of content you made get lost in all the noise? Your Web Stories should be added to your website sitemap. You can use the Index Coverage Report and Sitemaps Report in Search Console to see if Google can find your Web Stories. Don’t put a noindex attribute in your story, because that stops Google from indexing the page.

Link back to your website. Add Web Stories to your sitemap, but don’t stop there. Stories can be added to your website by linking to them from your homepage or category pages.

If, for example, you have a Web Story about food recipe and you have a page that lists all articles and blogs related to food recipes, then link that Web Story to that category page.