7 creative tips to improve your Web Stories

[{"selector":"#anim-2e757cd6-3fd1-43a5-8b16-969781a62fc1","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1c85f371-b64e-40d4-acc4-f745b9a115ad","keyframes":{"transform":["translate3d(0px, 158.74027%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Use video. Video is a great way to engage users

Try first-person storytelling

[{"selector":"#anim-08c05ff2-5679-4073-bd49-e9c2417a1e1d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d20adf58-a349-43e4-8174-e8618f6a2b5e","keyframes":{"transform":["translate3d(0px, 360.63734%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Take advantage of your brand identity

[{"selector":"#anim-4ae79101-7d1c-44b2-a072-55f0e77261a0","keyframes":{"opacity":[0,1]},"delay":900,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f5a1b4f9-bece-4388-9063-f023aaec16bb","keyframes":{"transform":["translate3d(108.95522%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":900,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Display infographics and dynamic visuals

[{"selector":"#anim-7fb6383e-c69d-4a24-b811-82406e5adde5","keyframes":{"opacity":[0,1]},"delay":800,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b57ed8a4-3a4e-41c9-9bb7-d21dbf64343f","keyframes":{"transform":["translate3d(-115.75562%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Get a boost from illustrations

[{"selector":"#anim-2519978c-93b4-49bd-88d0-20223dc6e0d6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b3f712df-3696-4c40-8115-6925b2866f82","keyframes":{"transform":["translate3d(0px, 157.41679%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a45c8153-b67d-4c9a-882e-d7c23082be9c","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-54a52c56-8b5b-4cbf-9f02-70ddad35dfd5","keyframes":{"transform":["translate3d(0px, 149.11882%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Post quizzes and polls

Build excitement through animations

People get pumped up by good songs with an upbeat tempo.