5 Components of a Business Plan

Executive Summary


Terrain Map

This is an overview of what your company does and how it's different from other companies in its industry. It should have three to five sentences that summarize your company's mission, vision and values.

Business  Plan


Terrain Map

This is where you state your company's purpose, how it will generate revenue, how it will be managed and what its future plans are for growth.

Market  Analysis


This section should include information about your target market including demographics, size and trends in the industry. The data should be pulled from reliable sources like census data or reports from trade associations in the industry.

SWOT  Analysis


Terrain Map

This section provides an overview of Strengths, Weaknesses, Opportunities and Threats.

Business  Model


Terrain Map

This is where you detail your company's business model or business plan.

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